“today itself”
Say “I'll send it today” or “by the end of today”. Using “itself” after a time, as in “today itself”, is a South Asian pattern that sounds unusual elsewhere.
Updated · Loista team
Understood across India
I'll send it today itself.
Travels further
- I'll send it today.
- I'll send it by the end of today.
Why it lands differently
In India, “itself” adds emphasis: today, not later. Global English adds that emphasis with other words: “later today”, “right away”, “before I leave tonight”. A specific time is even clearer.
When it's fine
With Indian colleagues, where it's a natural way to stress urgency.
Try it out loud
Read each line, say a version that travels out loud, then open it to compare. Any version that's clear to a listener abroad counts.
I'll call him now itself.
I'll call him right away.
We met yesterday itself.
We met just yesterday.
Please finish it today itself.
Please finish it before the end of today.
Practise saying it, not just reading it
Loista gives you a realistic speaking prompt and specific feedback on your answer, then a retry focused on one thing, so you can hear whether it landed.
In the App Store and Google Play as Brinlet until our next update.
For adults aged 18 and over.